The Price is Wrong – Podcast Episode 20
Sometimes, your brain plays tricks on you. Something can seem completely logical and intuitive, when in reality it’s a grave mistake.
Unfortunately, pricing (of products, services etc.) is one such area where our intuition fails us and we tend to make the wrong decisions.
In today’s podcast episode, you’ll learn how to avoid the most common of all pricing mistakes, see why selling something cheaply can be more expensive than giving it away for free and learn how to switch out of the “customer perspective” (a crucial skill for any business owner).
- How to create a brilliant unique selling proposition (USP).
- Real world examples of unique selling propositions (good and bad) that you can learn from.
- LeadPages Review.
- Find (and rate) the IM Impact podcast on iTunes!
Thanks for listening! As always, your questions, feedback and comments are greatly appreciated!