As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
If one of the things you're pursuing with your business is personal freedom, this post is for you.
Many of us dream of living a location independent lifestyle and having the freedom to travel the world and see exotic and exciting places. Building a business is tough enough by itself, but growing a business while traveling? That presents a whole new layer of challenges.
Watch the video below to see my exact "work and travel" setup that I use to keep my productivity high while I'm on the road. Oh, and that includes a full video marketing setup...Continue reading
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
PayPal can be a blessing and a curse, in more ways than one. Anyone who accepts PayPal payments for their business knows that, on the one hand, it’s fantastic to be able to use such a simple and widely accepted form of online payments without much hassle and without any setup fees. On the other hand, most PayPal vendors have to deal with nightmarish issues like frozen accounts, impossible customer support and bad complaint handling at some point or another.
Even at the best of times, one of the most grating things about PayPal is their impossibly sluggish website. It can take minutes (and feel like it’s taking hours) to get from the login page to the detailed view of one specific transaction. This is a problem that Putler, a desktop-based PayPal management app, attempts to solve. And it brings a few other perks along with it.
SEO SpyGlass is a competition analysis tool, which focuses on doing a deep analysis of the backlinks going to any site you specify. In this post, I’ll demonstrate the features in SEO SpyGlass and show how you can use it to get a competitive edge. I’ll also talk about the limitations of the tool, as well as some alternatives and competing products.
If you’re serious about SEO, a tool like this is an invaluable part of your arsenal.
Read on to get the details.
The “Internet Marketing Advantage” or IM-Advantage is a membership site run by Steve Clayton and Tim Godfrey. They are two marketers who have been hugely successful with a series of products ranging from the original Commission Blueprint to their recent big launch of Info Prodigy. They are among the few marketers who actually create high-quality products (and not just fluff) and have amassed quite a following and gained a lot of respect in the community.
So, what is their membership about and is it worth the price of admission? Read on to find out.
This review has been a long time coming. SERPAssist has easily been one of the most in-demand and most talked-about link-building tools since it was released and I’ve never before had so many people specifically request I review a particular product.
So, what’s so special about SERPAssist? Is it just another gimmick or can it truly set itself apart from other link-builders? And is it poweful enough to compete with (or even surpass) SENuke?
Read on to get the full scope.