As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
Welcome to my second post covering an aspect of psychology in the selling process. This time, we’ll take a closer look at social proof, undoubtedly one of the most crucial and most powerful principles, underlying many methods of persuasion.
Read on to see what social proof is all about and how it’s used in marketing to make people buy, buy, buy…