As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
Today’s post is an answer to a question sent by Paula in this recent post. If you know me, you know that I’ve never invested time into growing my social media following or improving my social media marketing skills. Plus, a few years ago, I dropped any and all search engine optimization work and now I don’t do any of that either, for any of my businesses.
If you’ve ever wondered why that is and how it actually turns into an advantage for my business, here’s the answer:
SYNND can perhaps be described as a “collaborative social promotion” tool. It’s purpose is to drive traffic and (allegedly) increase your search engine rankings, but the way it achieves this is quite different from the way many of the well-known automated link building tools go about it.
Does SYNND really help you get more traffic to your site and is it worth the investment? Read the review to find out.
Content curation – is it the solution to all of your content- and traffic problems or just another fad? By some, it’s being lauded as the next big thing and perhaps it could turn into another fad in the IM niche (crappy “make money with curation” products, anyone?), but what’s it really all about?
Read on to find out exactly what content curation is and what it means for online marketers.
A few days ago, Darren Rowse (Pro Blogger), Chris Brogan (Trust Agents), Sonia Simone and Brian Clark (both Copyblogger) launched a new membership site called “The Third Tribe”. You’ve probably heard of it, since it made something of a splash.
This post is not another Third Tribe rant. Others have already done that better than I ever could. If you take just one thing from this post, let it be this: Go to Griz’s Third Tribe review and read it. It makes a more than excellent case and is very much worth reading.
If you take another thing from this post, then it’s a clearer and less biased overview of Internet marketing “tribes” that follows below:
This is my first “RQR Basics” video. There are three sources from which new visitors can come to your website. In the video, I illustrate each of these three sources. The purpose of the video is to provide a general idea of traffic building for anyone new to this subject.
I hope you enjoyed this clip. Let me know what you think down in the comments! Cheers,