As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.
If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.
Read on to discover the pros and cons of each solution, as well as my personal favorites.Continue reading
In today’s video, I have a rather unusual update for you: one of the great benefits of running a purely virtual, “all-online” business is that it gives you location independence.
This is a benefit I’ve been making liberal use of in the past few years. Here’s my review of one of my favorite places so far and why I believe long-term travel is an opportunity for yourself as well as your business to grow.
There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.Continue reading
Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.
Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.
Read on to discover the best Google Analytics alternatives for your website.Continue reading
OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages.
However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress 2.0 the best option, or is there an alternative that’s better suited to your business?
Read this review to find out which of the following solutions takes the crown: 10 Minute Pages, Authority Pro 3, FlexSqueeze, InstaBuilder, OptimizePress 2.0, Premise, ProAffiliate Theme, ProfitsTheme, PT Instant, SalesPress Pro or WP Enlighten.
Selling products or services is the basis of any serious online business and when you set out to start one, you soon face a big obstacle: what should you use, to handle all the technical stuff?
Things like collecting payments, delivering your digital products, managing customers and members, etc.
What you need is a product delivery solution. But which one is right for your business?
In this article (warning: it’s loooong), I go into detail about product delivery, talk about which solutions are good, which are bad and what you should consider for your own products and membership sites.
I’ll also give you a detailed run-down of some of the platforms I have personally had a close look at: aMember Pro, Digital Access Pass (DAP), EasyMemberPro, FusionHQ, Kajabi, Nanacast, Premium Web Cart and SiteManPro.
Read on to learn pretty much everything you need to know about product delivery and membership sites, all in one post.