What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?
Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.
In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.Continue reading
Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.
2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...Continue reading
Tell me if this seems familiar: you know a lot about what you could and should do to drive your business forward... but you can't seem to get yourself to do most of it.
Call it procrastination, call it inner resistance, call it being a lazy bastard, it all amounts to the same thing: the incredibly frustrating experience of being stuck for apparently no reason.
In today's podcast episode, you'll discover that this isn't at all uncommon among (even highly successful) entrepreneurs and the tools you can use to beat this problem.Continue reading
Habits. A simple word that describes such a powerful and complex thing. In today's podcast episode, Paul and I discuss the habits we've created in our lives that most directly contribute to our effectiveness as entrepreneurs.
Plus, you'll discover the best brain hacks that allow you to build new habits as effectively and effortlessly as possible.Continue reading
If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.
Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?
Discover the answer in today's podcast episode...Continue reading
In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.
Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.
But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?
These are the questions we address in today’s podcast episode…
A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach.
This is the basis of guest posting, JV promotions, cross-selling and many other promotional strategies.
But how exactly can you contact an influencer who could help your business in such a way that you don’t just get ignored? Listen to today’s podcast episode to find out: