It’s a quiet week in online marketing when no one declares the end of affiliate marketing, the end of SEO, the end of e-commerce, the end of the gravy-train or something of that ilk.
This post is not about declaring the death of anything, but it’s also not a post to reassure you about the future of online business. Instead, I want to talk about the reality of online marketing and the big mistakes that come with too much optimism as well as too much pessimism about it.
ClickBank, popular affiliate network and cesspool of scammy make-money-online offers, have recently announced (kind of) a new set of guidelines. These guidelines could mean a very serious crackdown on said scammy offers. Is this the end of the “infinite upsell” era? Will some dignity and accountability finally return to this particular section of the ClickBank marketplace? Probably not.
Read on to see all the details of the new guidelines and learn why it probably won’t make a difference.
Traffic Siphon is one of your typical, run of the mill, hyped up beyond all recognition and endorsed by all the usual suspects kind of ClickBank product. We get one of these at least once a month. The first time I came across it, I just had a quick glance at the sales-page, found it amusingly absurd, contemplated maybe making fun of it in a video and then got back to getting more important stuff done.
It had all the signs of being one among many, doubtless making someone a couple 100K and doubtless being a more or less useless product, under close scrutiny.
But something about Traffic Siphon is different…
Here’s just a quick video I put together on how you can, in many cases, recognize scammy and useless Internet marketing products by just taking a quick look at the sales-page:
This video is definitely made for newbies, so if you're one of my seasoned readers, there's gonna be no news for you here. Hopefully, the video can help some beginners steer clear of a bad experience and help them not get scammed out of their money...[note title="Note"]
Andrew Hansen has a very well articulated and detailed post about this topic. He provides some actual quotes from people who create these newbie traps and gives some interesting insight into what goes on "behind the scenes". Highly recommend you check it out: Internet Marketing Scams.[/note]
In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.
What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages. Watch the video below to see exactly what I’m on about:
Here’s how this works:
Step 1: You watch the video below, in which Gary Vaynerchuk says a lot of awesome things, then makes a huge blunder and then says some more awesome things.
Step 2: Watch the next video, below the first one, where I rant about how incredibly wrong Gary was with his statements about Internet marketing.
Step 3: Read the few paragraphs at the end, where I elaborate on some essential points.
I have read so many posts on the subject of “Content is King” lately, that I feel I need to chime in on this. Now, don’t worry, RQR will never turn into a “blogging about blogging” blog. Stuff like this will remain the exception and I’ll usually leave it to the blogging-bloggers.
For today, though, I want to shed some much-needed light on the “Content is King” theme. And yes, I’ll also explain why the hell I have a picture of 50 cent up there.