If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.
How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?
Watch the video below to see my simple solution to this problem:Continue reading
It's a simple and straight forward question - and one that is asked often: how to make money from a blog?
In today's post, I give my usual style of unconventional and strategic answer to this question.
By the end of it, you may not be swimming in passive income, but you'll have a perspective that allows you to see through a lot of marketing talk around the topics of blogging and passive income.Continue reading
Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.
In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.
Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?
Read on to find the answer…
In any material about content marketing or blogging, you’ll find a lot of talk about creating highly valuable content. But what exactly does that mean? How exactly do you make your content highly valuable and avoid creating “fluffy” content?
In this post, you’ll discover an actionable 4-step system to make your content more valuable and more useful for your audience.
If you do content marketing, I’m sure you’re all too familiar with the importance of writing “epic” content and delivering massive value in your blog posts, videos, podcasts and more. In pursuit of ever more awesome content, I ended up making a critical mistake – and you might be making it too.
Check out this short video to see what the mistake is and how to fix it:
YouTube offers a free and convenient video platform, for anyone to use. What a great opportunity for the frugal online marketer, right?
There are certain uses for YouTube, but it also comes with substantial risk. In fact, there are some kinds of videos that absolutely don’t belong on YouTube, under any circumstances and if you run an online business, you need to know about this.
Read on to learn about the risks of using YouTube and discover exactly what kinds of videos do and don’t belong on YouTube.
Would you like your site to generate more income, but don’t know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about “usability” and “engagement”, but lack a concrete guide for what to actually do about these things?
If so, this post is for you.
Read on to find out the only two factors that truly matter for your website’s performance and profitability.