Some web-pages are important, pivotal points in your business. Pages like opt-in pages, post-opt-in confirmation pages and webinar registration pages, for example.
Getting a higher conversion rate on such a pivotal page has a positive effect that carries on all the way through your funnel.
LeadPages is a software-as-a-service solution that is meant to make it especially easy to create (and improve) exactly these kinds of pivotal landing pages in your business. Check out this review to find out exactly what this software offers and whether it stands up to closer scrutiny.
|Created by:||LeadBrite, Clay Collins|
|Medium:||Landing Page SaaS|
|Price:||$37/month or $197/year|
Here’s a quick video tour and review of LeadPages:
Pros and Cons
As mentioned in the video, there’s really very little I can fault with LeadPages. The thing I want to emphasize is that LeadPages has a very specific purpose and as long as you don’t expect it to do things it wasn’t built to do, you’ll love it.
Case in point: you can find a “Blog Page” template and a few sales page templates among the available templates. If you need to whip up a quick page that looks like a blog post or sales page, those templates are find. But don’t expect to build a real blog, an entire website or even an in-depth sales page with LeadPages. That’s not what this tool was built for.
Remember, with LeadPages, you get a pre-defined template and you can change the text and make a few minor tweaks to it. If you want to have the freedom to build a sales page that matches your offer optimally, you will probably find yourself severely restricted by this app. It’s not in any way comparable to something like InstaBuilder or OptimizePress 2.0, where you can freely add all kinds of elements and are almost unrestricted in how you can compose a sales page.
To my mind, the sales page templates are mostly for occasions where you quickly want to whip something up, like when you’re putting together an MVP.
The rest of the templates are brilliant. There’s a great (and growing) selection of lead generation pages and many clever pages that you can use to deliver content, host live events, advertise upsells and bonuses and much more.
The split-testing feature is also coming along very nicely. Please note that the split testing feature will come at an additional fee. I could not find any information about what the final price will be, at the time of writing.
LeadPages is an impressively well-designed tool for creating and optimizing landing pages. It has everything you need for the most critical pages in your funnels, it’s easy to use and if you use it right, it will be a valuable addition to your business.
Congratulations to the LeadBrite team for creating the “Product Shane Can Least Bitch About”.
I should have an award for that.