Why You Should Publish Crappy Landing Pages
On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent.
So, why did I publish these pages? And why am I recommend you do the same? Watch this video to find out if there’s a good reason or if I’ve just gone mad:
So, a Funny Thing Happened…
I made this video, wrote this quick post and I was ready to publish it right away. But then I didn’t.
Not because of undue perfectionism (for once), but because it dawned on me that what I was talking about in this video was really, really important. And it was missing a practical part. It was all about what to do but not about how to do it.
So I decided to put together a simple example of this principle in action… and I admit that I got a bit carried away with that.
The result is an entire mini-course that I created, with practical examples of how to rapidly build “crappy” (actually quite decent) landing pages. Get it here:
Links & Resources
- Learn more about “minimum viable products” in this post.
- Read the excellent book, The Lean Startup.
- Publish crappy (or even really good) landing pages really quickly with Thrive Landing Pages.
Thoughts or questions about this video? Let me know by leaving a comment below!