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Category Archives for "Software"
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Advanced Customer Analytics: Roundup Review

There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.

In this roundup, I'm comparing Kissmetrics, Mixpanel, Woopra, Calq, Indicative and Trakio.​

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154

Web Stats: Alternatives to Google Analytics

Google Analytics is a very popular tool for tracking website visitors, but it’s not the only solution and certainly not the perfect solution for everyone.

Depending on your business model and your needs, an alternative analytics solution might serve you far better and be a lot more useful to your business. Whether you’re looking for something supplemental or something to completely replace GA, this post has got you covered.

Read on to discover the best Google Analytics alternatives for your website.​

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290

Turning WordPress into a Sales-Machine – OptimizePress and Alternatives

OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages.

However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress 2.0 the best option, or is there an alternative that’s better suited to your business?

Read this review to find out which of the following solutions takes the crown: 10 Minute Pages, Authority Pro 3FlexSqueeze, InstaBuilder, OptimizePress 2.0, Premise, ProAffiliate Theme, ProfitsTheme, PT InstantSalesPress Pro or WP Enlighten.

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2

Postling Review

Postling provides a “social media inbox” – a simple interface for you to manage and monitor social media and even blogs.

Does Postling’s less-is-more approach make for the killer app you’ve been waiting for, or does the tool under-deliver?

Watch this quick video review and tour, to find out:

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WP Enlighten Review

WP Enlighten is, as far as I can tell, the new and improved version of a product previously called WP Sales Engine.

It’s a WordPress plugin which lets you turn any page on a WordPress site into a sales-page, including various options for adding styled boxes, order buttons, testimonials and videos.

Here’s a quick video tour, to show you exactly what it’s like to use this plugin.

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59

When a Bounce isn’t a Bounce and Why Google Analytics is Misleading

One of the New Rules of SEO is that Google now has a user engagement feedback loop that helps them understand if the user is getting what they expect to see for any given query.

While we can’t be certain exactly what these signals are, it is widely suspected that bounce rate is an important ranking factor. In this post I’ll define exactly what bounce rates are and describe when a bounce isn’t actually a bounce.

Plus, you’ll discover why the bounce rate data shown in Google Analytics is mostly useless and see what you can do to fix this problem.

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