As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.
To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.
It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.
Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.
The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.
To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.Continue reading
Comments have always played an important role in blogging and content marketing. If you’re familiar with my product creation process, you also know that for me personally, comments have been an important source of insights into what exactly my customers (and potential customers) want out of a product.
If you have a WordPress website, you’re spoilt for choice when it comes to picking a commenting system. Apart from the default comments that come part and parcel with WordPress, you can also choose from these alternatives: Disqus, Jetpack Comments,Facebook Comments, Livefyre Comments and SolidOpinion.
Read on to discover the pros and cons of each solution, as well as my personal favorites.Continue reading
There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.Continue reading
OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages.
However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress 2.0 the best option, or is there an alternative that’s better suited to your business?
Read this review to find out which of the following solutions takes the crown: 10 Minute Pages, Authority Pro 3, FlexSqueeze, InstaBuilder, OptimizePress 2.0, Premise, ProAffiliate Theme, ProfitsTheme, PT Instant, SalesPress Pro or WP Enlighten.
I’ve published a review which pitted OptimizePress 2 against all the major WordPress sales-page-building themes and plugins. I’ve also published a review of LeadPages, which is an online application made for creating landing pages of various kinds.
OptimizePress 2.0 and LeadPages can’t really be called similar products, but there is quite a bit of overlap in their purpose.
To avoid any confusion and preemptively answer a question that’s bound to be on many people’s minds, here’s my tak eon LeadPages vs. OptimizePress 2:
Some web-pages are important, pivotal points in your business. Pages like opt-in pages, post-opt-in confirmation pages and webinar registration pages, for example.
Getting a higher conversion rate on such a pivotal page has a positive effect that carries on all the way through your funnel.
LeadPages is a software-as-a-service solution that is meant to make it especially easy to create (and improve) exactly these kinds of pivotal landing pages in your business. Check out this review to find out exactly what this software offers and whether it stands up to closer scrutiny.
WordPress is a brilliant platform for creating all kinds of websites and its popularity is well deserved. However, it was originally conceived as a simple blogging platform and if you use it for anything other than blogging, it does sometimes show its humble roots.
As soon as you want to create content that goes beyond text with basic formatting (e.g. columns, tabbed content, etc.), the WordPress editor can feel awfully limited. In response to this problem, various solutions have sprung up, that replace the WordPress editor with sophisticated drag-and-drop interfaces.
What do these plugins actually offer and do any of them really improve upon the standard editor? Read on to find out.