Category Archives for "Guru Popcorn"

Guru Popcorn: Link Liberation 2.0

Lately, there have been tons of big launches. And many of them have not been nearly interesting enough, from a marketing perspective, to be worthy of a Guru Popcorn episode. In today’s episode I have a look at Link Liberation 2.0. On the one hand, there is some interesting marketing stuff going on there and on the other hand, it’s about backlinks and since backlinks are kind of my thing, I almost have to comment on this product (or, as the case may be, the marketing of this product).

Check out the video below.

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Guru Popcorn: Kajabi

In today’s episode of Guru Popcorn, I take a close look at the first pre-launch video for Kajabi, a tricked-out media/product/membership platform. There’s a lot of interesting stuff going on in the video and with the marketing of Kajabi in general. To everyone’s great relief, this might just turn out to be “not your average product launch” (because, let’s be honest: we’re getting tired of those…).

Check out the video below to see my take on the clever marketing tactics used in this launch.


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Guru Popcorn: AffiliateDotCom

Another “big launch” is upon us and so it’s time for another installment of Guru Popcorn! This time around, Mike Filsaime and Chris Farrell are going to woo us with four videos and then ask for $2.000 (probably). What’s the product? AffiliateDotCom is apparently what they’re going to name it. Which is weird. Since Filsaime is the self-proclaimed “software-as-a-service” guy, I’m actually wondering whether this really is going to be a $2.000 info product or whether it’s going to be some type of membership or service. Would be a nice change for sure.

If you have no idea what I’m talking about, watch the first AffiliateDotCom video here and then watch my (brilliant) analysis of it below.

Otherwise, watch my brilliant analysis right away:

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Guru Popcorn, Episode 3: Perpetual Traffic Formula

Wow. Just wow.

That was my first reaction to Perpetual Traffic Formula, or rather the free report, which you can get here and which is the first part of a launch sequence for Ryan Deiss’ next product.

The landing page is really slick and awesome looking and the report itself has great production quality as well. As for the content? Marketing at it’s best.

Read on to see the genius way in which this system is positioned as something new and different in what may well be the most saturated market ever… (video after the break)

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Guru Popcorn, Episode 2: Aargh, My Eyes!

Dear Internet marketers and marketing “Gurus”, please, please stop using the Video Boss formula for your pre-launch videos. I don’t know about you, but I just can’t take it anymore.

Case in point: The new Product Launch Formula videos by Jeff Walker.

Okay, I guess I know where this is coming from. It’s the same with the launches in general. Why does every marketer use the same kind of pre-launch process, the same kind of build-up, the same kind of hype generation? Because it works…

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Guru Popcorn, Episode 1

Today, I want to introduce a new, ongoing series for this blog. I’m calling it “Guru Popcorn” and it’s all about Internet marketing Gurus and their big product launches. As I’m sure you know, the Internet marketing space sees big, elaborate launches for products in the $2000 price range on a regular basis. While I have never been a customer for these products, I really like to follow the pre-launch process and see how marketers build up hype and excitement (and they need to build up a lot of hype and excitement to convince people to part with two thousand bucks).

I also happen to believe that you can probably learn more about marketing by observing and analyzing what the successful marketers are doing than by buying their magic pills. Guru Popcorn is about following the big product launches, but instead of frothing at the mouth with anticipation for the product, we will watch, be entertained and learn from these marketing spectacles. It’s a bit like going to the movies, really.

Read on to see my run-down of one big launch that’s going on right now.

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