Archive

Category Archives for "Conversion Optimization"
12

How High Should Your Conversion Rate Be?

Today's post is a response to a seemingly simple question, which is: how high should your conversion rate be? What's a good conversion rate, what should you be aiming for?

There's a lot of talk about optimizing your conversion rates, but it would be very helpful to know some figures of what's good or bad to begin with, right?

Watch the video below to see my answer:​

Continue reading
28

Why You Should Publish Crappy Landing Pages

On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent.

So, why did I publish these pages? And why am I recommend you do the same? Watch this video to find out if there’s a good reason or if I’ve just gone mad:

Continue reading

22

Are You Ignoring the First and Most Vital Conversion?

The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.

As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.

Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it:

Continue reading

29

How to Create a High Conversion Sales Video

Nothing converts like a good video.

There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I’ve been doing video for a long time.

But what exactly goes into making a high-conversion sales video? How do I go about creating these videos and what elements are included to make sure the video is engaging, interesting and leads to sales?

These are questions I get asked a lot and below is the most comprehensive answer I can give in a blog-post format.

Continue reading

164

Ultimate Guide to Site Speed Optimization for WordPress

In this post, you’ll find everything you need to know, to speed up your WordPress websites. Here, you’ll find the best ways to tweak and optimize your WordPress site to make it’s pages load faster.

Why bother with optimizing loading times? On the one hand, Matt Cutts of Google has officially stated that Google takes loading times into account when ranking websites. If you have a slow-loading site, that can mean lower rankings in Google and less traffic. Bummer.

Continue reading

18

Website Clinic Replay

In this post, you can watch the replay of our website clinic webinar, where we showed live examples of how to improve websites to make them better and more profitable.

In addition, you’ll also discover the easiest ways to replicate the tests we utilized during the webinar and you’ll find a list of all the sites and resources we mentioned during the call.

Read on to get everything you need, to start making more sales from your site as well.

Continue reading

26

The Two Factors that Determine the Success of Your Site

New Blog Post

Would you like your site to generate more income, but don’t know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about “usability” and “engagement”, but lack a concrete guide for what to actually do about these things?

If so, this post is for you.

Read on to find out the only two factors that truly matter for your website’s performance and profitability.

Continue reading