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How to Be Invaluable

In many ways, marketing is about making yourself, your product or your brand noticeable. If you can stand out from the crowd and offer something unique or superior, half your marketing is already done.

The good news is that there is one simple factor that will contribute to you standing out from the crowd more than anything else and in this post, I’ll tell you exactly what it is.

Watch the video below to see what I mean:
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16

Building Future-Proof Niche Sites – Interview With Matt Carter

In this interview, Matt Carter discusses the keys to his amazing success with niche marketing and talks in detail about what he does to make sure his sites rank well.

Matt Carter is a leading authority on SEO and niche marketing, as there are few people who have as much success or as much experience with niche sites as himself. Check out the interview below to get some very valuable insight into how he works.

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36

Match Types Explained: Broad Match, Phrase Match, Exact Match

Understanding match types is essential to both SEO in general and more specifically keyword research. I’ve received various questions about the significance of match types and I’ve seen some rather confusing and conflicting information on this topic, while searching through forums and blogs.

In this post, you’ll find a simple, straight-forward explanation of what the three match types are all about and exactly how this is significant to you.

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8

WordPress Visitor Feedback Plugins

A marketing lesson that can’t be repeated too often is that you always need to focus on your customer’s or prospect’s wants and needs. Who are they? What are they looking for? What are their issues? What are their goals? The more insights of this kind you have, the better and more focused you can make your marketing efforts.

In this review, you’ll find a comparison of six different WordPress plugins that are all designed to help you get feedback from your website visitors. The six candidates are: smartFeedback, ninety Feedback Plugin, Creative Feedback Form, Usernoise Pro, Avia Feedback Box and TotalFeedback.

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49

The Fine Art of Failing Forward

In my post about the lessons I learned during the past year, I mentioned that along with quite a lot of success, I also experienced a lot of failure in 2011. I lost quite a lot of time and money on projects that failed for one reason or another; sometimes because of unfortunate circumstances and sometimes simply because of bad decision-making on my part.

Based on the reaction I got in the comments to said post, as well as in my inbox, I was inspired to dive a little deeper into the topic of success and failure for self-made entrepreneurs (or any kind of entrepreneur, for that matter).
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31

No-Hands SEO Review

No-Hands SEO is a desktop-based Windows program that promises to take all of the work out of search engine optimization. It’s supposed to do so by automating the backlink building or “off-page” part of SEO. Beyond that, it’s not all that clear what exactly the software does, if the sales-page is all you have to go by.

Read this review to see what this product is all about and to learn whether or not it’s worth investing in.
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31

Scale and Momentum: A Look Back at 2011

Just like last year, I want to share the most important lessons that I learned during the previous 12 months. Both from a business perspective and in my personal life, it was a successful year, although it was also a year filled with many unexpected turns, plenty of challenge and at least as many setbacks as victories.

Without further ado, here are the top lessons learned in 2011:
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