Shane

Author Archives: Shane

28

11 Tools to Automate Your Marketing (Without Breaking the Bank)

If you search for "marketing automation", you might experience some heart palpitations when you start looking at prices. The big marketing automation players like Marketo, Pardot and Hubspot all have pricing plans that range from hundreds of dollars a month to the ominous "contact us". Clearly geared towards large enterprises, rather then scrappy startups.

But don't let that discourage you. Marketing automation is a cornerstone of any successful online business and in this post, you'll discover the tools that are suitable solopreneurs, digital nomads and small teams.​

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42

Doubling Revenue in a 7 Figure Business – Biggest Lessons from 2016

While this site has only recently been revived, I want to continue the tradition of looking back at the past year and extracting the most valuable lessons and learning points from it.

2016 was another big year in my business and despite already being past the "small business" and "startup" stages, we managed to double our revenue again, over the course of the year.​

This would indicate that we're doing some things right.

2016 was also arguably one of the most challenging and stressful years for me yet. And if you're familiar with The Grind, you know that this too is a good thing in many ways.​

Watch the video to get a closer look at the big lessons and mistakes from this hugely successful year.​

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35

Should You Follow Money or Follow Your Passion?

Follow your passion! Dare to believe in your dreams! You can do it!!

Sound familiar? The areas of entrepreneurship and personal development/motivational stuff and intertwined and "follow your passion" is run-of-the-mill advice in both.

But is it actually good advice or is it just another example of guru bullshit?

In my experience, it's bad advice and the "follow your passion" crowd usually don't last long as entrepreneurs.

So, you should be a hard hitter and chase the money, right? Coffee is for closers and all that.

Well, chasing the money is also a pretty reliable way to fail at the startup game...

So, what exactly is the right approach? Check out today's video to find out...

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53

What’s the Best Autoresponder/Email Marketing Tool to Use?

Email marketing is the cornerstone of many online businesses. And the tools you use to manage your email marketing can make a huge difference to your bottom line.

It's no wonder, then, that "which autoresponder do you recommend?" is a question I receive quite often.

In today's post, we'll take a look at the two major cateogries of email marketing solutions and I'll tell you which specific service I recommend (and why).​

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12

Can You Build Your List with Solo Ads? Everything You Need to Know About Online Traffic Sources

This post is based on a question that was sent in by a reader and on the surface, it's about whether solo ads are a viable traffic source or not.

However, in answering this question, we inevitably dig deeper and end up uncovering something you need to know about how online businesses survive and thrive. Without this, you'll never know how to answer the question: "where can I get more traffic?"​

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11

The Simplest (and Quickest) Way to Validate Your Business Idea and Find the Perfect Niche

So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.

Watch the video below to see the simple approach I use to validate any new business idea in any market.​

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