Matt Totten

Author Archives: Matt Totten

5

How To Use Customer Development Calls To Create More Compelling Offers

Have you ever pitched an offer to your audience that just fell flat?

Maybe your first thought was that you set your price too high, so you lowered it.

That didn’t help so...you lowered it again. Each time, you got nothing but crickets.

But if your pricing isn’t the problem, what is?

Perhaps it’s the content, language and value of your offer instead. Changing price is easy, but optimizing these 3 elements isn't. They need to be dialed in before your target market will even take notice.

In our first weekly installment of ActiveGrowth’s new newsletter, The Silver Bulletin, we’re going to show you one way to get inside the mind your target audience to find out what they actually need instead of what people say they want.

What method can you can use to do all this?

Something not very fancy at all...

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30

Announcing The Silver Bulletin – ActiveGrowth’s New Weekly Newsletter

If you’ve been following the Active Growth blog (formerly im impact) for a while now, you might’ve noticed that the site hasn’t been publishing a steady stream of content for the past year or so.

That’s because, ever since Thrive Themes launched as a product to support the online marketing needs of the ActiveGrowth audience, it quickly grew to dominate Shane’s time and business focus.

But because the success of Thrive Themes is such a great example of what can materialize from a value focused website like ActiveGrowth, we decided that it’s high time to direct some attention back to our blogging roots.

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69

Which High-Performance Host is Right for Your WordPress Website?

If you've​ got a WordPress website, we're willing to bet online advertisements from generic hosting services like BlueHost and HostGator have targeted you before.

How do we know?​

These companies have massive advertising budgets and capture large swaths of uninformed and unsuspecting customers as a result. To ensure you won't be one of them, we're not going to waste your time reviewing such big name brands and their dollar store hosting plans.

Instead, we're going to discuss a new breed of hosting companies that have been gaining ground in the past few years with two qualities we think are crucial:

  1. A focus on high performance (which we like because speed matters).
  2. And hosting made specifically for WordPress websites (which we like because WordPress rocks - and also powers a lot of the Internet).​

If you’re just getting started and don’t have significant traffic yet, the generic hosting options might be good enough for you right now. But once your site starts to perk up, you'll want to dump them for something better. 

In this overview, we're going to show you the current landscape of WordPress specialized hosting services, what they have to offer and which ones deliver the best bang for your hard earned buck.

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33

What’s the Best Social Sharing Plugin for WordPress? Roundup Review

As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.

To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.

It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.

Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.

The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.

To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.

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