Matt Totten

Author Archives: Matt Totten

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What’s the Best Social Sharing Plugin for WordPress? Roundup Review

As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites.

To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche.

It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conversion optimization principles if increased revenue is your goal.

Don’t let yourself be satisfied by a plugin that simply displays the share buttons and layout options you want. The social sharing tool you choose must also deliver fast load times, mobile optimization and avoid inadvertently creating negative social proof on your website.

The goal of this post is to help you understand exactly what features and performance benchmarks you must prioritize in order to boost social engagement and increase your conversions.

To do this, we rounded up six social sharing plugins to give you a clear view of what the current WordPress social sharing landscape looks like.

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