AdSense Challenge – Part 3

Welcome to part 3 of the IM Impact/100K Blueprint Adsense Challenge! So far, we’ve done the keyword research, set up a site and added some content. We’ve also made sure that Google finds our new AdSense site and done some initial link-building.

Now, it’s time to ramp up our link-building efforts and in today’s update, we’ll also start diversifying just a little bit. More details below.

Adding AdSense

Before we get to the next set of tasks, here’s one more thing I have not mentioned, so far: adding the actual AdSense ad-blocks to your site. I’m simply assuming that you’ve already done that.

You can do that pretty much immediately, once the site is up and running and has it’s first piece of content on it. In order to get the best CTR on the ads, two things are advisable:

  1. Make the ads blend into the rest of your site’s design. They should not stick out like a sore thumb, but rather seamlessly integrate with the content of your blog (i.e. match the background- and text colors of the ads with those of your site/theme).
  2. Choose to display text-ads only. Image ads look too much like ads and most people don’t like clicking on ads. Also, the click prices (and therefore your earnings) tend to be lower for image ads.

Here’s a nice collection of AdSense optimized WordPress themes, that fit perfectly for the above criteria.

Alright, now on to the tasks…


Spread the Link Love.
The first task is to make sure that every page on your site gets at least one backlink from somewhere. This is just to give Google a little signal that says “hey, all of the pages on this site are at least somewhat important”. The idea is not to get all the pages ranked, but to increase the percieved importance of the entire site. Don’t spend too much time on this one. Drop a few bookmarks or a few profile links and you’re good.


Start a Ritual.
Your next task is to start a daily link-building ritual for your first target page (i.e. the first page you want to get ranked, as picked in the second part of the challenge). If you own any link-building tools or are subscribed to any services, incorporate those. For example, a link-building ritual could be: submit two posts to BuildMyRank and submit one article to ArticleRanks.
Do this same ritual every day. For now, build all the links for just that one page. There will be an update to this in the next step.
You can keep the ritual short. The key here is to do it consistently. It’s this daily grind that will get you top results.


Get a Second Keyword Group.
The final task is to go back and do some more keyword research to find a second keyword group. For now, all you need is another keyword group as a “backup”. You never know how things will turn out with the first site you’re working on. Might work out great, might be more difficult or less profitable than expected. Ultimately, you want to have a portfolio of many different sites, so that it’s no big loss if one of them is taking longer to rank or drops out of the top spots for some reason. With finding a second keyword group that we could potentiall build a site around, we’re taking the first step towards this goal.

Time: One week (7 days) for all the steps above.

Let me know how things are going for you, so far!



I'm Shane Melaugh and I'm the guy writing most of the posts on this blog. My goal is to provide you with useful, straight-forward insights on how to grow your business by creating compelling offers, driving traffic and increasing conversions.

Click Here to Leave a Comment Below 17 comments
Michel - December 21, 2010

I am a bit behind with my site, but it gets rolling… btw.. if anyone is looking for a good adsense-split-testing tool (sooner or later you want to test the ads), I found a very interesting one for wordpress on http://plyplemadesign.com.au/adsense-split-tester/ (there is a WSO for 14 Dollar running too) and the developer seems to be quite cool.

Jane - December 21, 2010

I’m following your Backlinks Battleplan for my link building as it gives me a good step-by-step outline. I’m looking forward to seeing some results of the daily grind tho…. :)

    Shane - December 24, 2010

    Hi Jane, BBP can of course, be used as part of the daily grind (e.g. follow the BBP roadmap for 30 minutes a day).

Gerry - December 21, 2010

I think the “ritual” approach is really important. So far with just a few hours a day my new adsense 100k blueprint site has 25 links spread pretty evenly across 5 pages. I am also following the Backlinks Battleplan and it seems to work really well with the adsense 100k blueprint approach.

Darwin Frerking - December 21, 2010

I bought your Backlinks Battleplan a while back and am starting to follow some of it’s advice.

Really enjoy reading your blog and the new theme is great. Just one small request… after reading your post and going back, I had a difficult time finding your links… maybe you could change the color or underline.

    Shane - December 24, 2010

    Thanks for your comment! Agreed, the links are nearly invisible.
    I’ll have to figure out how to change the link style inside the posts, but not everywhere (like sidebars etc.). Let’s see if FireBug can help me out here (FireBug = very cool firefox plugin for developers).

Hope - December 21, 2010

Yes, “ritual” approach is really important. Currently I have my outsourcer build the backlinks following your Backlinks Battleplan while I’m working on building more adsense sites.

Just like you said, ultimately, I also want to have a portfolio of many different sites.

BTW, thank you so much, Shane, for providing such a wonderful “adsense” community for us to share our work progress and motivate each other at the same time.

Keep up the good work!!!


    Shane - December 24, 2010

    That’s an awesome approach, Hope! Outsourcing is really the way to go, especially with something like link building.

Jim - December 22, 2010

I’m planning how is my ritual going to be. I think I need some new approach of backlink strategy though. Well, but one thing, I start to spend a little time, not much but a little more time studying on my competitors’ backlinks. So that I’ll be able to get the idea on how is their backlinks pattern and think of a way of getting ahead of them in there. I hope I’ll be able to get my “ritual” done by today which I think I will. Well, hope everyone is doing good there.

Keep moving people!!

    Shane - December 24, 2010

    Hi Jim, good idea! Analyzing your competitor’s backlinks is always a good way to figure out what to do yourself.

Cecil - December 23, 2010

So far so good, on the grind with this. I really feel like I’m part of a very elite organization sometimes when I’m on richimreviewimpact (still can’t let go). I took a look at some of the links in the comments and Wow, some of these guys n gals r gonna start crushin it soon. I’d have to agree with Gerry, I’ve had some success with the battleplan but it seems to work really decent with this project.

    Shane - December 24, 2010

    Hey Cecil, thanks for your commment! :)
    I’m glad to hear that from you. You know, I do see my subscribers as something of an elite. I don’t do the typical, “sensationalism” mailing that caters to dreams of quick riches and short attention spans, so anyone who actually reads my mails and doesn’t usubscribe really is qualifying themselves, in a way.

    Glad to have you on board for this!

Olivia - December 26, 2010

I’m honored to be a part of this elite group. I’ve only been a member for a relatively short time, but the progress I’ve made, thanks to you, has been phenomenal. I’m grateful to Andy Williams for “turning me on” to Shane Melaugh.

Ellen - December 27, 2010

I have to agree that blueprint and battle plan work very well together. My site has been launched about 2 weeks ago and I start to see visitors every day. Just today I got even the first click.
Although I don’t have much experience with this method so far, I see already some results. This is really awesome.

Keep the challenge going, Shane!

Dave - January 3, 2011

A bit late in the challenge (joined the email updates tonight), but still think I’m on the right track.

I have quite a few backlinks to the site now, but they don’t seem to be showing up in Market Samurai. Chose to use IMAutomator for initial SBM blasts to pages and posts, and used the AS100K site page for rapid indexing (although I did start the imtalk.org site tonight for the 2528 pages!). Guess it’s time to back link the back links to get them noticed.

Anyway … thanks for the Challenge updates Shane. It’s always good to work alongside others. Friendly competition as well as great support.




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